Endless streams of random thoughts, self-promotions, and RTs bombard us on Twitter. So we stop by and check in at Facebook. If we can figure out how to navigate the newest changes, we’re bombarded by all kinds of information about our friends that we may or may not care about. Throw in a bunch of targeted ads and a moment-by-moment feed of every action our friends make on Facebook and our brain may start hurting. Now it’s time to check our e-mail, and we end up spending an hour communicating with folks we may or may not see on Facebook and Twitter. Then we try to figure out this newfangled Google+ . . .
Is it TMI (too much information)? I don’t know. In my opening paragraph, I only mentioned the major social-media outlets. I didn’t even bring up reading blogs, shopping, and checking the news and weather online. Don’t get me wrong, I make use of all of the things I’ve listed. But I can’t seem to shake the feeling that we’re on the verge of information overload. I mean, if I really spent the time to keep up with everything I’m interested in, there wouldn’t be any time left over for me to do what I need to do.
And to bring this around to something that’s related to writing, how do new authors get their books in front of readers amid all of this chaos? Heck, how do seasoned authors get their book in front of readers? Six months ago, blog tours and book reviewers were possibly the best ways to find an audience for an author. But now, everyone’s doing a blog tour and I see an increasing number of book reviewers saying time-out. And giving books away seems next to impossible. Marking them down to ninety-nine cents doesn’t seem to do much, because everyone else is doing the same thing. How does someone stand out in that near-endless stream of RTs, self-promotions, and status updates?
Don’t get me wrong. I believe that the market will find equilibrium. But I’m beginning to wonder if we’re reaching the point when the pendulum starts swinging in the opposite direction. What do you think? Are we getting to that swing-back point? Or is it that I just can’t keep up on the information superhighway? I'm interested in your thoughts about this topic, so please, by all means, share them with me.